Today our meeting discussed the following:
This project is about identifying a suitable product / experiment/ concept of the audience at the Music Tech Fest
Engaging them
Tracking your impact
Learning from research and activity to present a marketing strategy
Marketing strategy points to think about
Present your profiles
Are they loyal to brands
What appeals to them
4Ps
Product
place- hows it distributed, where can you buy it
Price- price of your product- high or low?
Promotion- packaging, any offers around the product, marketing
Choice Criteria - technical. I.e. if you were intending to buy a camera
- social. Pressure i.e
brands that everyone follows the trend with.
Purchase Process :
Need and Recognition - the initial stage when your realising you want something or a marketing strategy make you think you need something
Information Search- what techniques do they use to attract you in whilst your researching.
Evaluation- are you persuaded or given incentive to buy it and or buy more?
Purchase- impulse 'by the counter' upselling techniques
Post Purchase- After sale questionnaires or discounts given for the future as a 'thank you' for buying with them.
Points to Engagement: times when you get the opportunity as a company to try and engage the customer
